The 5th promotion movie “The survival: On the way home from school" was released
We released the 5th promotion movie “The survival: On the way home from school" via
YouTube (Kobayashi City Official Channel).
We released four movies in 2015. One of them was created with local high school students.
And this year again, 29 of Kobayashi Shuho high school students participated in this project,
and they became the creators of this promotion movie. The theme of this movie was the
“unexpected results." As a result of five month workshops, we selected one of seven
different ideas to create a PR movie. We are planning to do a terrestrial broadcasting.
Click here for this promotion movie
The 5th promotion movie “The survival: On the way home from school"
The promotion movie was created
by the 29 local high school students
The structure of story was not specified. Based on the theme of “unexpected results," these students,
Kobayashi city officials and production team were worked together to create this PR movie.
The aim of this PR movie was to make people feel uplifted by watching this PR movie.
A high school girl rushes through streets in Kobayashi. What is she frightened by and running away from?
What on earth happened to this town? What is the shocking “unexpected results" waiting in the last….!?
Five months workshops
We divided the high school students into seven teams and asked them to think and plan their projects.
During the workshop, they learned how to design a PR movie by using “exaggeration" and “metaphor"
to deliver message. And then, they were asked to find a motif (i.e., a component of story).
In addition to Kobayashi dialect, the students were encouraged to find various appealing points.
They seemed to struggle during these processes because they were not accustomed to create picture Conte (storyboard).
After they worked on this, we held presentation to brush up our ideas.
Furthermore, we put these good picture Contes into the video Conte (storyboard).
We selected one of the seven video Contes and created a PR movie.
Step 1 Orientation ~Lecture 101, how to create commercial~
Step 2 Finding ideas and motifs ~what Kobayashi can offer to? ~
Step 3 Conte (Storyboard) ~Think about storyline~
Step 4 Mid-point presentation ~Selection, Elimination, Persuading~
Step 5 Video Conte presentations
Step 6 Shooting ~ Editing
For more detailed information about this workshop! Special site
High school students participated in shooting!
Ayuri and her (main cast) classmates rush through streets in Kobayashi.
Her classmate who sits on a branch of tree sends her hand signs.
Another classmate is camouflaged on a meadow while Ayuri is passing by.
Two students walk out from a local river…The heroin's “friends" were played by the Kobayashi Shuhou high school students.
They acted in a movie for first time but they acted quite well.
Other students seem to be stimulated by watching their classmate acting.
Two students rush through town of Kobayashi
A role of sending hand signs from top of tree
Camouflaged on a meadow
Project planning competition with the seven teams!
Dividing high school students into 7 teams and asked them to think about this project.
At first, we held lectures on basic component of commercial making.
Through the process of finding motifs, making a story and picture Conte and presenting their storyline,
the following seven picture Contes into the video Contes.
Under the fair judgement of these Contes while all the students presence,
we held competition and decide which video Conte is the best PR movie.
Group 1 “Hometown of lightning bug"
Many people came to a hometown again. What actions did the lightning bugs take?
Group 2 “Survival"
Students tried to escape from someone. Where are they heading to? And what are they frightened by?
Group 3 “A mysterious mountain"
Once upon a time, there is a mysterious mountain where climbers' wishes fulfilled one after another. However,
he did not know that there were unexpected ending was waiting for him.
Group 4 “Super slow"
A grandpa is eating a steamed bun. But….is he moving, or not moving? Ah, he…is… moving….?
Group 5 “A star found on a street"
On the way home, a boy found a star. It seemed to be useful…but…!?
Group 6 “Running seniors"
A grandpa is jogging every day. However, he is running too fast…and it becomes….!?
Group 7 “One's love"
A man and a woman sit on a bench. Perhaps, they have come to know something like love….?
However, terrifying ending will strike them.
What is the TENANDO Kobayashi project?
The “TENANDO" is a coined word.
It is combined with a word of “Tenamu" (i.e., “together" in Kobayashi dialect) and “brand."
There are concerns that the local customs and histories may not inherit due to low birth rate
and high rate of aging population. We need to think conservation and practical use of regional resources.
The aim of this project was to encourage local people to interact with each other,
and increase settlement population in Kobayashi.
By offering local attracting information, people may feel patriotic for one's hometown and increase interacting
with other who is come from outside of Kobayashi.
Using a motif of Kobayashi's dialect (entitled with the “Nishimoro Dialect Standardization Plan"),
we created a series of posters, and it was featured on the Web media.
Furthermore, we are expanding range of activities by following areas: 1) host photos/promotion videos competition
by citizens' participation, 2) design and promote the Nishimoro dialect T-shirts by local designers, and 3) create and promote movies by local theatrical companies.
Current promotion video is also part of the “TENANDO Project." In 2015, we produced four different types of movies.
In 2016, we plan to create two promotion movies.
Related Web site
Creative director: Kazuyoshi Ochi (dentsu)
Copywriter: Shunpei Murata (dentsu)
Eri Kawano/Yudai Kozono/Hiroki Tanoue
Yuka Kurosawa/Yoshiki Miyata/Keiko Hagiwara/Yuma Fujimoto/Haruka Kitanosono
Aya Tamura/Arashi Kawabata/Daiki Taguchi/Motoki Noguchi/Shogo Mineishi
Misaki Ueno/Mei Kamibeppu/Miku Kawano/Ayami Kawara
Rena Imahigashi/Natsumi Iwamoto/Sayaka Ono/Ayano Kakehashi/Yuka Irie
Urara Okubo/Kanoko Kurazono/Ayaka Shiomitsu/Keito Uchimitsu
Miyu Kurimoto/Yukina Takahashi/Emii Makino
Miyazaki Prefecture Kobayashi Shuho High School Commerce Department/Management Information Department
Producer: Yasuhiro Kawasaki (Robot)
Director: Ryo Takebayashi (EPOCH)
Cameraman: Tatsuyuki Kouzen (CRANK )
Cameraman assistant: Toshiaki Imaoka (CRANK)
Gaffer: Tatsuya Hirayama (CRANK)
Colorist: Ai Hirata (PPC)
Photographers: Kensuke Tsuruda/Yuki Fukakusa
Production manager: Takahisa Sasaya (Robot)
Offline editor: Tomohiro Nishijima (Freelance)
Composite: Tatsuro Yokoyama (McRay)
MA: Katsutoshi Kashiwagi (McRay)
Sound recorder: Masao Kitajima (N・I・Office)
Nishimoro dialect supervisors: Kiwamu Anraku/Daisuke Yukiwaki
Coordinator: Daisuke Yukiwaki/Kensuke Tsuruda/Yuki Fukakusa
スタイリスト：飯間千裕 / 長嶋優季(レブロン)
Stylists: Chihiro Iima/Yuki Nagashima (Revlon)
Hair and make up: Mari Itaka (Freelance)
Casting: Kenichi Tsutsumi (Kettle inc.)
Local casting: Saai Satooka/Daisuke Yukiwaki
Ayuri Konno (TOYOTA office)
Hisako Matsuyama (Muroi Project)
Yujiro Yano/Kenjiro Hori/Sougo Yamamuro/Kiwamu Anraku/Misaki Ueno
Jun Iwasaki/Mei Kamibeppu/Sayaka Ono/Ryo Simohara/Ryusei Taneda
Keiko Hagiwara/Shota Gouhara/Aya Tamura/Yuma Fujimoto/Yoshiki Miyata
WEB designer: Ryoshuke Sone (dentsu)
WEB coder: Shota Eguni (Freelance)
Client supervisor: Kiwamu Anraku
Teachers:Jiro Nishida/Shogo Kuroki/Yuri Noguchi/Takashi Takiguchi/
Misa Yamamoto/Hiroko Ueda (Miyazaki Prefecture Shuho High School)
Shooting support: Vivian/Kaori Ito
Account executive: Masaru Yoshitake (dentsu)
Account executive: Keigo Iwasa (dentsu Kyushu)